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Direct Fragrance Sales Are Growing

Customers are sniffing out (and buying) more scents online.

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By: Christine Esposito

Editor-in-Chief

The NPD Group, Inc. reports that direct-to-consumer sales of US prestige fragrance grew 10% p in the 12 months ending February 2014, to $285 million. While a fraction of the $3.0 billion U.S. prestige fragrance market, the performance of products sold on department store websites, in key online-only beauty retailers, and through TV/home shopping retailers is a bright spot for the industry which saw 2 percent declines during the same time period.  “The desire to ‘try on’ a scent before committin...

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